A theme award works for an event or individual business. The theme of an event can be critical to its success. An event theme can create enthusiasm, entertainment, inspiration and really provide a way to fully engage the attendees. A theme for a sales conference might be "Climbing to the Summit" or "Go for the Gold"; either could be reflected in an award design. Does your business produce a product or is it linked to an idea or event that could be played upon visually in the design of an award? Noodles, the United States Olympic Committee, Brewers Association are examples of customers that have a theme-based award style. See below for examples.

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